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, LISW, LICDCWhats more important to you buying clothes that fit you well or the label size of those clothes?You may be surprised to find that in a recent survey by a clothing alteration firm that Australasian customers, and in particular women, would opt not to purchase clothes that fit them well, if the label says it is in a larger size than their usual size. When you consider that most clothes dont have the size label on the outside, why are we so worried about this invisible measure?The answer lies in a common body image issue. For many of us our self esteem is dependent on how our body looks, and how we perceive that our body looks to others. Buying a larger size can lead people to feel dissatisfied with their body, which in turn can lead to emotional eating, yoyo dieting and despondency. Im sure a lot of readers can relate to the thrill of finding that they can fit into a smaller size of jeans, and the disappointment when their usual size doesnt fit. Some people use it as a form of motivation they intentionally purchase clothing that is too small for them in the hope that this will inspire them to lose weight, but others do it because they cant bear the thought of purchasing a larger label size.
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The study examined two groups of college educated workers. The first group graduated from an Ivy League university while the other group was accepted to an Ivy League school but opted to attend a non Ivy alternative. The study determined that the first group did NOT make more in lifetime earnings than did their non Ivy League graduate counterparts. The hypothesis is that it is the characteristics of the person who was accepted to these colleges that determines their success and not the name of the school on the diploma. High school students and often the high schools themselves prize the prestige associated with admission to highly selective colleges and universities. In one high school, students announced the schools to which theyd been accepted in homeroom, and the volume of the applause was directly correlated to the perceived prestige of the college. Think about how demoralizing this is for the student who is going to a less selective college or a learning disabled student who has worked his/her tail off to gain admission to college, regardless of the reputation of the school. While elite colleges may offer a lot in terms of their programs, rigor or opportunity, they certainly arent the only colleges that can offer students a world class education and a whole host of on and off campus opportunities. It is important that you make decisions for the right reasons, and perceived prestige is NOT the only thing that matters. There is a very brief moment when you can relish the joy that comes from being able to tell your family and friends that you were offered admission to a highly selective college. After that, however, what really matters is your personal happiness.
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On page optimization is mostly a matter of picking a keyword for your page that matches the informational theme of the page. A web page with the theme niche marketing would have niche marketing in the keywords meta tag in the Page Source view of your browser. Off page optimization is effected by the recognition accorded your web page by other webmasters primarily expressed as links from their websites to yours. Search engines are able to track both optimization factors and they give more weight to the latter than to the former. A page will have matured when other websites, known to be authorities on niche marketing, bear links pointing to the page. SEO is a big subject and you will see it referred to repeatedly throughout many websites concerned with niche marketing. The first question that should occur to you at this point is What Am I Going to Sell?Rather than pick a product that is familiar to you or one that you can create yourself both of which are very tempting choices I strongly suggest that you decide at the outset to pick one that you know people want. In other words do the market research first find out what people are actually looking for and that can be sold profitably and then decide what to sell. If your research leads you to a subject that is not the most familiar, so be it. Learn the subject and then sell it. It is likely that you will find a niche in an area with which you already have some familiarity, because you are likely to start with something familiar as you begin doing the research.